A practical MOQ guide for smaller eyewear buyers

Why MOQs exist

Minimum order quantities are usually driven by material purchasing, color runs, tooling, packaging and production scheduling. A low-volume order in a custom color can be more expensive to set up than a larger order in a stock color.

Start with a narrow assortment

A focused first order is often more useful than a broad catalog. Choose a small number of shapes, one or two colors and a clear price band. Test sell-through before expanding.

Where to create flexibility

• Choose stock colors instead of custom color matching.
• Use existing tooling and standard packaging.
• Combine multiple styles in one production run where possible.
• Discuss mixed-color quantities before requesting a quote.
• Keep lens specifications simple at the start.

What to confirm before committing

Ask for the MOQ per style and per color, sample cost, production lead time, packaging minimums and the point at which a custom color becomes viable.

Do not treat the website MOQ as final

The figures shown in this sample catalog are indicative. Real minimums depend on the production partner, material and customization. Confirm them in writing before placing a deposit.